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Living
Stooone

Prototype · In development

A research prototype for reviewing creative work with clearer reasons. Built inside Studio San, separate from client work.

Pre-MVP · Manual tagging system · Claude integration planned

Why

Creative reviews often end in “I just don’t like it.” Decisions get made, but the reasons stay in someone’s head, and the next brief starts from zero.

Living Stooone separates what can be checked from what has to be judged, and writes down why each decision was made, on one shared codebook that the internal workspace and the client report both use.

Test set35 public ad creatives, 2 Korean beauty brands Tag fields78 shared fields, one codebook OutputsReview workspace + A4 decision brief Performance dataNot connected yet (proxy mode)

How it works

  1. 1Collect assets
  2. 2Tag on one shared codebook
  3. 3Find repeating patterns
  4. 4Three-layer review
  5. 5Log the decision
  6. 6Write the next brief
1Objective checksFormat, legibility, safe zones, product visibilityCheckable
2Structured evaluationBrand fit, hierarchy, offer pressure, reusable partsComparable
3Creative judgmentMood, meaning and taste, decided by peopleHuman

Prototype

Review workspace → Decision brief · 24 s · Confidential: contents blurred
Review workspace, blurred
Internal workspace: one shared codebook, derived scores, three-layer review
A4 decision brief, blurred
Client-facing A4 brief, built from the same data

The full prototype is shared privately on request. Public views are blurred and the brands analysed are not named.

Status

DoneCodebook, tagging of 35 samples, derived scores, workspace and A4 brief as working HTML. NowEnglish version of the workspace. NextClaude as the reasoning layer: reading briefs, applying tags, drafting evidence. People keep the final call.

Talk to us about it ↗